C (as in Cialis) Comics

Is it just me or are Viagra and Cialis commercials some of the funniest texts going right now?  They demand to be read rather than just merely consumed.

Recently I saw an ad featuring a baseball pitcher and advising:  "Step off the mound and think about it?  Is it time for Cialis?"  This is Yo-Yo's with Money territory.  I cannot help but think what a fun time Berrigan and Brainard would have had with these ads.  Yet this is nothing new. Tuli Kupferberg had a field day with sex ads decades ago.

Brainard had no problem stepping off the mound, but that does not mean he was not ready for pitching and catching.  He and Berrigan would have had a field day knocking these softballs out of the park.  In a sense, C Comics and the Nancy drawings took a swing at these eephus ad pitches in the 1960s.  More proof that these publications are as funny and as relevant as the day they were written.

JB

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