Media Blitz

The Auerhahn equivalent of carpet bombing the reading and collecting public with advertising. Hoyem's The Wake highlights Auerhahn Press's split personality. The 750 trade copies were designed for the "everyone" that Haselwood sees as the Auerhahn audience. You can get a copy of one of these for around $15 right now. Not bad at all. Very democratic. The limited edition on Hammer & Anvil, handbound at the Schuberth bindery with quarter Oasis leather and Japanese Cloud paper over boards is another story. Ars Hoyem, this edition was immediately snatched up by collectors as evidenced by the increased limited run. This is fine press nonsense at its best.



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